Peloton Targets Exercise-Hungry Travelers With Hilton Partnership

Peloton has launched a collaboration with hotel chain Hilton, marking the connected fitness firm’s third partnership in two weeks as it tries to reach new audiences.

The deal makes Hilton the first hospitality brand to feature Peloton’s bikes throughout its entire United States portfolio, according to a Monday (Oct. 3) news release. By year’s end, almost all the chain’s 5,400 locations in the U.S. will feature at least one Peloton Bike in their fitness center.

The release points to a survey conducted by Hilton in which 98% of travelers said they prioritized fitness on the road. And Peloton said 90% of its members are more likely to stay in a hotel that features a Peloton Bike.

The partnership also offers U.S.-based members of Hilton’s loyalty program who are first-time Peloton users a 90-day trial subscription to the Peloton app, among other special offers, the release stated.

The Peloton-Hilton deal comes just four days after the struggling fitness brand announced the launch of 100 branded store-in-store locations in what it termed an exclusive retail and online partnership with Dick’s Sporting Goods.

Read more: Peloton Goes Instore With Dick’s Sporting Goods

Although no firm launch date has been set, Peloton said the new physical retail presence would be online “early in the holiday season,” calling the arrangement the latest effort to bring its hardware to new audiences with the help of the largest sporting goods retailer in the country.

And on Sept. 21, Peloton and UnitedHealthcare said they were expanding their partnership, giving as many as 10 million commercial members of the nation’s largest health insurer access to a year-long subscription to the Peloton App.

See more: UnitedHealthcare, Peloton Expand Partnership

These partnerships are all part of a series of moves the company has made this year as the brand took on new leadership and overhauled the manufacturing and delivery aspects of its business to streamline the process of getting $3,000 exercise equipment to customers’ homes.

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