Honest Co, Ulta, Expand Partnership

Honest Beauty, the skincare and makeup brand founded by actress and businesswoman Jessica Alba, has expanded its partnership with retailer Ulta Beauty by launching at more than 635 stores, according to a Tuesday (Aug. 2) press release.

In addition, the company said in the release, Honest Beauty has also teamed with Ulta for the launch of a new skincare line, the Honest Beauty Clearing Collection.

“We see a huge opportunity to meet the needs of the clean and conscious beauty consumer with Ulta Beauty,” Alba said in the release founder. “The Ulta Beauty guest truly knows beauty inside and out, and we are thrilled to expand our partnership to bring our best in class products to guests in-stores nationwide.”

See also: The Honest Company Expands Distribution With Walmart Deal

Founded in 2012 by Alba, Honest Company is a digital-first baby and beauty product brand that has positioned itself as safe and sustainable.

Last month, the company expanded its distribution to Walmart’s website, with plans to have its merchandise in Walmart stores in the autumn of 2022.

“The widespread distribution at Walmart will allow The Honest Company to expand its accessibility to existing and new consumers, providing a convenient shopping experience with additional ways to shop Honest favorites online and in-store,” the company said in July.

Honest announced earlier this year that it was launching partnerships with new retailers — and bolstering existing relationships — in an effort to combat declining sales.

Read more: Honest Co. Hopes Retail P’ships With Walmart, Ulta, GNC Will Reverse Sales Slump

That included the Walmart launch, as well as an expansion of Honest’s distribution of skin care products through beauty retailer Ulta and the launch of supplements and other personal care items online and in-store with GNC and expanding the Honest brand internationally with the help of Asian beauty distributor SuperOrdinary.

“In the face of significant macro headwinds, I’m pleased we are able to maintain our financial outlook for the year,” said CEO Nick Vlahos in May. “The first quarter of 2022 experienced challenging comparisons year over year as well as softness in the digital space as many consumers returned to in-store shopping in our product categories.”

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