Travel Retailer Hudson Offers Amazon’s Just Walk Out Tech

Travel retailer Hudson has become the first company in its industry to offer Amazon’s palm recognition service, Amazon One.

Hudson announced the partnership in a news release Tuesday (Dec. 14), saying the technology is available now at its Hudson Nonstop store at Dallas’ Love Field Airport.

“The integration of Amazon One into our technology portfolio demonstrates Hudson’s unique ability to continually redefine and elevate the travel experience,” Hudson CEO Jordi Martin-Consuegra said in the release.

“With consumers increasingly demanding greater convenience and speed, we look forward to leading the charge in introducing new innovative solutions and retail concepts that are designed to meet and exceed the expectations of our travelers and partners.”

The Hudson store in Dallas is the first Just Walk Out enabled airport store to use Amazon One. It gives travelers two different ways to pay: either by inserting a debit or credit card, or by hovering their palm above the Amazon One device at the store’s entrance.

First-time Amazon One users can sign up at the enrollment kiosk outside of Hudson Nonstop to connect a credit or debit card with their palm signature before entering the store. Travelers who’ve already enrolled in Amazon One through Amazon Go, Amazon Books, Amazon 4-star, Amazon Fresh, Amazon Pop Up or Whole Foods will not need to enroll.

Hudson has two Hudson Nonstop stores using Amazon’s Just Walk Out technology, including its most recent location at Chicago Midway International Airport (MDW), but this is the first to use Amazon One.

Read more: Amazon to Pilot ‘Just Walk Out’ Tech at Whole Foods Locations

In September, Amazon said it was going to experiment the use of Just Walk Out Technology at Whole Foods stores in Washington, D.C. and California.

The tech giant first launched cashierless service in 2018 at its Amazon Go stores before expanding it to its Amazon Fresh locations. More recently, Amazon has begun offering the technology to other stores as a business-to-business (B2B) service, including Starbucks and the British grocery chain Sainsbury’s.