Intuit Debuts AI-Powered Human Capital Management Tools

Intuit introduced a human capital management (HCM) system for small- to medium-sized businesses (SMBs), according to a Wednesday (May 6) press release.

QuickBooks Workforce is designed to let businesses combine multiple workforce tasks into one ecosystem, helped along by a mix of human experts and artificial intelligence agents, the release said.

“Small and mid-market businesses often rely on 7 to 25 different tools to manage their workforce, creating unnecessary complexity, manual work and fragmented data, at an estimated cost of $120,000 spent annually on software,” the release said. “QuickBooks Workforce directly addresses this challenge, equipping businesses with a robust HCM solution that automates, simplifies and syncs their workforce management, including payroll, time tracking, benefits, recruiting, hiring, performance and compliance, on a single platform.”

The system is built on agentic AI and uses virtual agents to automate recurring workflows, according to the release. For example, a Payroll Agent can automatically collect and validate time data and flag inconsistencies before processing payments.

This automation is paired with human expertise, including access to a personal HR adviser for higher-tier subscribers, the release said. The launch also incorporates technology from GoCo, which Intuit integrated to bolster its HCM capabilities.

QuickBooks Workforce will be available to QuickBooks Online, QuickBooks Online Advanced and Intuit Enterprise Suite customers in the coming weeks, per the release. Existing payroll subscribers will see their services transitioned to the new HCM tiers automatically.

The rise of AI and automation is allowing SMBs the power to operate like their much larger counterparts, PYMNTS reported in December.

If the past 20 years were about giving SMBs the tools of the enterprise, the next 10 years could turn that equation on its head, BILL CEO and founder René Lacerte told PYMNTS at the time.

In April, PYMNTS examined findings from Reimagine Main Street showing that more than three-quarters of SMBs are already using or actively exploring AI. That means the question is no longer about whether owners will adopt the technology, but rather how fast and who captures the opportunity.

“The stakes are high for companies building the AI stack, particularly in payments, FinTech and enterprise software,” PYMNTS reported. “Small business is large, fragmented and historically underserved. Operational inefficiency is endemic. The incentive to automate is tied directly to margin.”

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