LVMH Partners With Epic Games to Unleash Immersive Experiences

LVMH Moët Hennessy Louis Vuitton has forged a partnership with the creators of Fortnite, Epic Games, to launch immersive experiences for customers within the virtual world.

Through the collaboration, LVMH is looking to enhance its design pipeline by integrating advanced 3D technology and capitalizing on the expertise of Epic Games. Their shared objective is to push the boundaries of customer engagement through Epic’s suite of tools, including the real-time 3D creation tool, Unreal Engine, and the 3D modeling technology, Reality Capture.

LVMH will also use Epic’s Twinmotion and MetaHuman technology to develop a range of immersive experiences, including virtual fitting rooms and fashion shows, 360-view product carousels, augmented reality (AR) experiences, and digital twins for physical items.

The announcement was made at the LVMH-sponsored VivaTech trade event, where attendees could embark on a virtual journey through Louis Vuitton’s fall 2023 men’s show that took place in January. Future initiatives may include immersive workshop tours and digital fashion shows.

“The partnership with Epic Games will accelerate our expertise in 3D tools and ecosystems, from the creation of new collections to ad campaigns and to our maisons’ websites. We will also engage more effectively with young generations who are very much at ease with these codes and uses,” said LVMH Group Managing Director Antonio Belloni.

In addition, the company is launching the Asnières immersion experience, a virtual reality tour of the Louis Vuitton universe. Users can engage in the manufacturing process, gaining insights into the craftsmanship.

LVMH also announced Wednesday (June 14) the implementation of contactless payment solutions.

“The introduction of Tap to Pay on iPhone in LVMH U.S. stores will contribute to offering our customers a purchase experience that is fluid, transparent and protected,” said Franck Le Moal, LVMH Group IT director, in a statement.

In the upcoming months, select Louis Vuitton, Christian Dior Couture, Celine, Sephora, and Tiffany stores in the U.S. will introduce contactless payment options, including Apple Pay and other digital wallets compatible with iPhones.