OpenAI Intros Low-Cost ChatGPT Plan in India

OpenAI has introduced a subscription ChatGPT plan for users in India priced at under $5.

The 399 rupees per month (around $4.60) ChatGPT Go plan was announced Tuesday (Aug. 19), offering access to the artificial intelligence (AI) company’s new GPT‑5 model and other features at a reduced cost.

“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries,” Nick Turley, who oversees ChatGPT, wrote in a post on X.

He said the new plan offers 10 times more message limits, image generations and file uploads, as well as twice the memory of the free version.

India is OpenAI’s second-biggest market, according to recent comments on a podcast from CEO Sam Altman, who also envisioned the country becoming its largest market. Earlier this year, Altman met with India’s information technology minister to discuss AI initiatives.

Microsoft , OpenAI’s biggest backer, said earlier this year it planned to invest $3 billion to build cloud and artificial intelligence infrastructure in India over the next two years.

“India is rapidly becoming a leader in AI innovation, unlocking new opportunity across the country,” CEO Satya Nadella said in announcing the investments, adding they “reaffirm our commitment to making India AI-first and will help ensure people and organizations across the country benefit broadly.”

In other artificial intelligence news, PYMNTS wrote Tuesday about the rise of “ AI-native digital generations,” with 66% of zillennials (ages 26-34) and Generation Z (ages 28 and younger) using generative AI tools for personal and professional tasks.

The PYMNTS Intelligence report “Generation AI: Why Gen Z Bets Big and Boomers Hold Back” found that while 57% of American adults use generative AI in some form, it is younger consumers leading this wave, while older ones hold back.

“Why the hesitancy? For starters, trust,” PYMNTS wrote. “The same boomers who witnessed the dawn of the internet and the rise of email scams are now encountering AI’s murkier terrain of deepfakes , hallucinated facts and synthetic voices. For many, that feels like a step too far.”

Although more than 60% of users said they were satisfied with their AI experiences, 33% said they were concerned that AI could negatively affect jobs.

Fears of job displacement were higher among younger users, with 38% of Gen Z, many of whom are entering the job market, recognizing that AI could “automate away internships, entry-level roles or creative gigs. That’s the most of any generation.”