Lightspeed, Intermix Team on eCommerce Customer Experiences

Commerce platform Lightspeed has partnered with women’s fashion business Intermix to bolster digital transformation and sales, the companies announced Tuesday (Jan. 18).

Lightspeed’s platform lets merchants simplify, scale and make customer experiences, while Intermix is known for its expertise in product curation and customer service. Per the release, Intermix has 31 boutiques and an eCommerce channel.

The partnership will see Intermix using the “NuORDER by Lightspeed” platform, which will allow Intermix to analyze assortments in categories and regions, get products set up on their eCommerce site and complete wholesale orders quicker.

Intermix will also use the tagging capabilities of the platform, intending to expand on exclusives, drive personalization and make data-driven decisions to complete orders.

In the release, Divya Mathur, chief merchandising officer of Intermix, said the partnership “will allow us to hyper-localize assortments at every one of our 31 boutiques nationwide and expand our eCommerce offering,” while keeping the unique Intermix point of view.

“We are excited to combine NuORDER by Lightspeed’s data capabilities with our expertise in spotting trends and editing assortments to accelerate our growth,” Mathur continued. “As we continue to scale, we are looking at investments that will enable us to offer a highly personalized boutique shopping experience across both channels.”

PYMNTS wrote that Lightspeed recently said its U.S.-based merchants got twice the industry growth on average compared to others, with 35% same-store gross traction value (GTV) from 2020 to 2021.

Read more: Lightspeed’s US Retailers Doubled Industry Average Growth

The report noted there was a same-store GTV boost of 52% for hospitality customers, compared to the industry average of 31% for the same period. At the time, Lightspeed President JP Chauvet said the company was happy to see this going on even with the troubling pandemic and supply chain conditions.

Chauvet said he believes “the vast adoption of new technologies like cloud POS, omnichannel distribution, contactless payments and order ahead are helping drive this growth and expansion.”