Cross River Bank Raises $50 Million to Expand Embedded Finance Capabilities

Cross River Bank parent company CRB Group raised $50 million to continue expanding its embedded finance capabilities.

The company will use the new funding to scale its crypto capabilities, accelerate its artificial intelligence and global expansion strategy, and bring new products to market, it said in a Tuesday (March 31) press release.

The investment came from accounts advised by T. Rowe Price Investment Management, according to the release.

“We thank T. Rowe Price for their support of Cross River’s strategy of embedded finance 2.0, the bundling of crypto, lending, payments and cards on one platform with a sophisticated AI layer to deliver innovative solutions with exceptional compliance and risk management,” Gilles Gade, chairman, founder and CEO of Cross River, said in the release.

Cross River Bank’s real-time banking core helps partners deliver embedded financial solutions at scale, including payments, lending, crypto and capital markets, according to the release. The product is used by more than 100 technology partners.

With the new funding, the firm will continue to accelerate its momentum across product innovation, payments, capital markets and lending, per the release.

Cross River Bank and Thredd announced March 11 that Thredd became one of Cross River’s strategic processing partners outside of the bank’s own stack and that the two companies will work together to help international FinTechs enter the United States.

“The arrangement enables Thredd to introduce a curated pipeline of high-potential FinTech clients from various geographic regions,” the companies said at the time in a press release. “In turn, Thredd’s clients benefit from Cross River’s proven ability to deliver compliant, scalable banking infrastructure and principal network sponsorship, ensuring a smooth, fast and credible market entry.”

In December 2025, Cross River Bank said it added a proprietary, in-house card processing engine to its card program capabilities and now owns the complete technology stack, from issuing to processing.

The company said in August 2025 that it began collaborating with Sightline Payments to offer a new gaming industry payment solution called Sightline Debit that is designed to streamline both spending and wagering. The companies said Sightline Debit lowers operators’ payment costs and facilitates patrons’ access to their own funds.