J.Jill Files To Go Public In $100M IPO

J.Jill, the women’s apparel retailer, announced Friday (Feb. 10) it has filed a registration statement with the Securities and Exchange Commission relating to a proposed IPO of its common stock.

J.Jill said in a press release the registration statement filed Friday represents its initial public filing pursuant to the provisions of the Jumpstart our Business Startups (JOBS) Act of 2012. J.Jill has applied to list its common stock on the New York Stock Exchange under the ticker symbol “JILL.” The number of shares to be offered and the price range for the offering have not yet been determined, but the company is looking to raise $100 million.

The move on the part of J.Jill to launch an IPO comes at a time when others are rethinking their public offering plans for this year. According to TechCrunch, Spotify is reportedly weighing a plan to delay an IPO until 2018, giving the company additional time to build up a better balance sheet and shift its business model to fixed pricing as a way to improve its margins.