Aprio Integrates Jirav Data Analytics For SMB Accounting

Aprio Cloud and Jirav are teaming up to develop small business accounting solutions aimed at providing real-time data visibility to small and medium-sized businesses (SMBs) and their advisors.

In a press release, cloud accounting firm Aprio Cloud, formerly known as HPC, revealed its deal to integrate technology from small business financial forecasting and analytics company Jirav. The companies are launching an accounting solution that can integrate with a range of existing accounting platforms, including Xero, QuickBooks Online, Excel, NetSuite and others, to provide real-time data analytics for small businesses.

Aprio noted that Jirav’s analytics technology will allow it to enhance its own offering to accountants by standardizing and streamlining analytics and reporting, connecting accountant and business clients with tools to visualize data for enhanced forecasting capabilities.

“Data visualization is key to advising our clients and keeping them engaged,” explained Aprio Cloud Managing Director and Partner Bruce A. Phillips in a statement. “As accountants and advisors, we can’t just show clients where they’ve been. We need to show them where they are going, what options they ave with different scenarios, and what it will take to get there.”

Data analytics are quickly becoming an integral part of the small business accounting function. Last month virtual accounting company Complete Controllers spoke with PYMNTS about accountants’ rising demand for sophisticated data analytics.

“Data integration is key,” said the firm’s founder and CEO Jennifer Brazer, “because every time you set up a new tool within your back office, if it doesn’t speak to the other tools, then you have one more thing to manage.”

The ability for back-end platforms to communicate and share data is essential to accountants obtaining a more holistic view of the enterprise, she noted, allowing them to elevate their position as a strategic advisor to SMB customers.