Whole Foods Co-founder Debuts Love.Life to ‘Transform Healthcare’

Health and wellness company Love.Life has announced its launch, saying it is devoted to making lasting health and vitality accessible to everyone.

Led by CEO and Co-founder John Mackey, a co-founder and former CEO of Whole Foods Market, Love.Life is dedicated to promoting healing, optimization, longevity and community, the company said in a Wednesday (July 26) press release.

“Love.Life aims to transform the lives of millions of people,” Mackey said in the release. “The conventional medical system is fundamentally flawed, focusing on managing diseases and treating symptoms rather than prevention and finding the root cause. Studies show that 80% of chronic diseases can be prevented and reversed through diet and lifestyle changes, which are the focus of Love.Life’s philosophy and are rarely included in conventional treatment plans.”

Love.Life’s focus is to provide an immersive health experience by combining nutrition, medical care and cutting-edge wellness therapies, according to the press release.

The company is providing a comprehensive, holistic approach to health and wellness, including virtual optimization programs that exceed the limitations of standard bloodwork testing, acute care models and transactional doctor-patient relationships, the release said. Its focus is on prevention and finding the root causes of health issues.

Love.Life is introducing a variety of membership programs that cater to different needs and health goals, per the release. Its offerings include an entry-level option, a longevity program focused on specific health goals and a comprehensive concierge program.

“Health is highly personal, so it can be frustrating when you don’t feel heard by your doctor or you leave the appointment feeling confused about test results and treatment options,” Dr. Brian Asbill, chief health officer of Love.Life, said in the release. “The physicians at Love.Life evaluate all aspects of health to create highly personalized plans with — not for — patients.”

PYMNTS research has found that the accelerated digitization of healthcare services promises to provide patients with a wider array of choices in how to access, experience and pay for healthcare.

Empowered by their ability to increasingly interact with healthcare providers via digital channels, digital-savvy consumers expect a seamless experience throughout their patient journey, according to “Accessing Healthcare: Easing Digital Frictions in the Patient Journey,” a PYMNTS and Experian Health collaboration.