How PayPal Makes Sending Money Fashionable

Who said sending money has to be plain vanilla, even if it’s via a mobile device or computer? Apparently not PayPal, which announced Tuesday (Dec. 6) it is teaming up with designer Jonathan Adler to enhance its person-to-person payment service.

In a press release, PayPal said, in what is a first-of-its-kind partnership, Adler will provide six exclusive digital holiday and generic gifting cards consumers can use to personalize their gift of money. PayPal said the cards feature the “iconic touches, fresh accents and polished style Adler is known for.” The cards range from holiday greetings and thank-you cards to generic gift giving.

“Fact: Money makes the world go round, which kind of makes it the perfect present. Sending money digitally as a gift never felt truly personal or stylish — until now,” said Adler in the press release. “With PayPal, we have created something that, with just a few clicks, lets you send money easily and chicly. It’s a gift people are as excited to receive as they are to spend.”

PayPal‘s P2P gifting experience is available in 17 countries, including Australia, Austria, Belgium, Canada, Denmark, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom and United States. Consumers in the U.S. and Canada will see designs created by Adler, and consumers located in one of the other countries will have access to designs created specifically for their markets. PayPal noted that, during December, it expects to see more than 17 million P2P payments, with gifting being one of the most popular reasons people send money.

“With more people asking for gifts — and giving money — via P2P payments this holiday season, we needed to find a way to make it personal,” said Patrick Adams, CMO of PayPal North America. “Our partnership with Jonathan is unlike anything we’ve ever done and helps consumers stress less. His unique holiday card designs make sending money easy and fashionable — something that gift cards and traditional holiday cards simply don’t provide.”