Billabong Drops Into Omnichannel

Action sports company Billabong has hooked up with a new omnichannel solution.

It was announced this week that Billabong International Ltd has entered into an agreement with retail management solutions company JustEnough to consolidate, automate and streamline its omnichannel planning and replenishment, helping the global company transition from using manual, spreadsheet-based processes per region to one unifying system worldwide.

“Creating a true omnichannel experience is one of the seven strategic pillars in our transformation strategy,” said Kadima Longi, CTO of Billabong, in a press release. “We have high expectations of our strategic partners in line with our approach of undertaking major structural changes once and doing them right. We look forward to working with JustEnough to build an industry leading global planning platform that optimizes our inventory across all our channels. We selected JustEnough as a best-in-class solution to augment our NetSuite ERP system based on its intuitive, easy to use user interface, ability to scale, OnSite and OnCloud deployment options and impressive customer community.”

The press release touts that Billabong, by applying JustEnough’s solution, will positively affect inventory visibility and customer service across its wholesale, retail and eCommerce channels.

“We are very pleased that Billabong selected JustEnough’s retail planning suite to drive greater omnichannel inventory efficiencies across the globe,” commented Malcolm Buxton, president and CEO of JustEnough, in the release. “JustEnough is providing Billabong a scalable, configurable solution that will enable it to offer a broader and deeper product offering to its customers while controlling inventory.”

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