Snapchat And Kay Jewelers Partner For Holiday Promotion

Shoppers looking for something sparkly this holiday season for someone special (or themselves) can now browse jewelry on Snapchat — as Kay Jewelers will be using the social media platform to showcase its products via augmented reality.

The retailer has launched a custom “world lens” on Snapchat’s mobile app designed to allow users to “try on” several Kay Jewelers styles. The lens applies Snapchat’s face-altering filters to real world objects to give customers access to animate virtual retail products that can be seen from a number of angles. The augmented reality Kay world lens works through the power of the Snapchat app and a smartphone camera.

After shoppers put their phones in selfie mode in the app, they can use it to try on three different sets of layered necklaces in rose, yellow or white gold via custom Snapchat filters.

“We are always looking for new ways to engage our audience, and we are very excited to be introducing this first-to-market, custom Lens with Snapchat,” said Kim Kanary, VP, Public Relations & Social Media, Kay Jewelers. “We know that consumers like to browse and research jewelry selections digitally, but still value the opportunity to experience the physical try-on in-store. With this custom Lens, we are able combine those behaviors in a fun and interactive experience that we believe users will really enjoy.”