Keysight Expands B2B eCommerce Site To EU, UK

Keysight Technologies, whose offerings include hardware and software for testing and measuring networks and equipment, announced in a press release it has expanded its B2B eCommerce website in the Americas to 26 countries in the European Union and United Kingdom, making purchasing easier for customers.

“Keysight’s goal is to create an integrated multi-channel transactional ecosystem that offers customers an effortless purchasing experience via coexistence of eCommerce and distribution,” Kari Fauber, senior director of Global Partners and eCommerce at Keysight Technologies, said in the release.

The release announcing stated: “The test and measurement market is rapidly moving towards digital, online purchasing for fast and easy procurement of hardware and software solutions.”

Research cited in the release indicates that more than 75 percent of buyers and sellers said they would rather use digital self-serve portals than interact with human salesmen and saleswomen.

Keysight is based in Santa Rosa, California. For the quarter ending April 30, the publicly traded company reported income from operations of $235 million, and net income of $186 million, on revenue of $1.2 billion, according to data from the Securities and Exchange Commission (SEC).

In January, B2B experts told PYMNTS that B2B companies initially ventured into eCommerce expecting to save money but increasingly see digital B2B offerings as a way to increase revenue.

PYMNTS reported in April that like their B2C counterparts, B2B buyers are embracing the ability to make executive purchases with the quick click of an online button.

PYMNTS started, in part: “Research has estimated that B2B eCommerce marketplaces could facilitate $3.6 trillion worth of sales by 2024, and the pandemic is accelerating such trends. This shift could prove lucrative for vendors that are well-positioned to cater to digital purchasing demands, especially as an August survey of 85 business buyers revealed that 57 percent were making more purchases on eCommerce sites during the health crisis.”