Nestle To Roll Out Customized KitKat Bars

With a range of items to be sold at the “KitKat Chocolatory,” Nestle is rolling out hand-crafted and luxury KitKat chocolate bars in the U.K. market. The selections encompass multiple special edition flavors with the inclusion of earl grey, gin and tonic, and cherry bakewell, CNBC reported.

“KitKat is our biggest brand,” Head of KitKat Chocolatory for Nestle U.K. and Ireland Rabia Khan said in a press release per the outlet, “and this is the biggest news for KitKat since the introduction of the KitKat Chunky exactly 20 years ago.” Customers will also have the ability to make bespoke candy bars for as high a cost as £14 — and nearly 1,500 flavor combinations will be available.

“Create Your Break” KitKats that are custom-made will be eight-finger candy bars that will offer a choice of dark, white, milk or ruby chocolate and three ingredients like rose petals and salted caramel chunks. The outlet noted that a standard four-finger bar in England shops for approximately 60 pence.

The premium KitKats will come on sale in 30 John Lewis department stores as well as Chocolate Story. And the online store is reportedly due to be launched in November. The report noted that, in the United States, the KitKat candy bar is licensed under Hershey. Before it was bought out by Nestle, it was rolled out in 1935 by Rowntree, a U.K. firm.

In separate Nestle news, the food and beverage company began to offer Starbucks-branded coffee in mainland China per news in August. The company began to offer products with the Starbucks label in February in Asia, Europe and Latin America.

The company will begin to sell 21 instant coffee and capsule products with the Starbucks brand on online shopping platforms like Tmall and JD.com in addition to hotels and offices in tier-one cities per news in August. The Starbucks partnership is said to aid Nestle in bringing a choice for premium coffee to the selection of products that it offers in China.