Today in Food Commerce: Kroger Taps Data Insights; Target Debuts Private-Label Cocktails

Today in food commerce, Kroger turns to data analytics tools to weather inflationary challenges, while Target announces the launch of a line of new ready-to-drink (RTD) cocktails. Plus, Wendy’s and Kraft make moves to be virtually accessible in metaverse spaces.

Kroger Leverages Data Analytics in the Fight Against Inflation

For today’s grocers, rapid food inflation may be the most significant headwind, with skyrocketing food prices resulting in many consumers seeking alternatives. Kroger, the United States’ leading pure-play grocer, is leveraging data insights both to maximize the effectiveness of its offers for rewards members and to optimize inventory.

Target Launches Line of Ready-to-Drink Tipples to Lure Cocktail Crowd

As Target looks to drive sales in the face of consumers’ inflation concerns, the retailer is turning its focus to its own brands. The company has announced the launch of private-label Casa Cantina RTD cocktails, noting their availability in stores and via the retailer’s same-day eCommerce channels.

Restaurant Roundup: Wendy’s, Kraft Invest in Metaverse Restaurants

Wendy’s opens a new virtual space in Meta’s Horizon Worlds platform, Kraft files trademark applications for virtual restaurants for seven of its brands, DoorDash adds new discovery tools, and Subway tests vending machines.