Tide Launches Omnichannel, On-Demand Laundry Service

Tide, the laundry brand owned by CPG Detergent, is introducing a service called Tide Cleaners, an on-demand dry cleaning and laundry service, at 1,000 locations in cities across the country, according to reports.

The service works with drop boxes in offices, storefronts and high-rise buildings. The company’s goal is to have Tide Cleaners at more than 2,000 spots across the United States by the latter part of 2020. Tide Cleaners builds on the out-of-home wash and dry cleaning service that Tide has offered to its customers for about a decade now.

To use Tide Cleaners, customers simply download the app and then give the company cleaning instructions and a box number. The app will notify customers when the laundry is ready.

There are currently boxes in Dallas, Boston, Cincinnati, Nashville, Denver, Washington D.C. and Chicago, and around 350 new boxes are installed monthly. Tide also has boxes located at supermarkets and upwards of 20 college campuses, including the University of Alabama, Southern Methodist University and Indiana University. On the campuses, students can give their laundry to service trucks that park outside of residence halls. Parents can purchase laundry plans as well, and students can drop off laundry in customized bags.

There are also more than 125 mostly locally franchised Tide Cleaners stores that operate 24 hours a day, seven days a week in cities like Omaha, Houston and Phoenix.

“Many people believe that in order to get laundry done right, they have to do it themselves,” said Sundar Raman, VP of the North American fabric care business for Tide’s parent company Procter & Gamble. “Tide is taking this challenge head-on and aiming to give people clean, cared-for clothes and some time back. This new service will complement our existing business, and give people the option to get the Tide clean they deserve on their terms, not on their time.”

Consumers or building managers interested in bringing Tide Cleaners to their building or space can visit tidecleaners.com/start.