Lexmark International Made Enhancements To Kofax Mobile Capture Platform

Lexmark International, a global technology company, announced on Tuesday (Sept. 2o) enhancements to its Kofax Mobile Capture Platform.

In a press release, the company said the enhancements further enable organizations to create mobile apps that streamline information-intensive customer interactions and extend self-service capabilities to provide a better customer experience.

According to the release, enhancements to the platform include on-device OCR technology that is offered in a small footprint to provide frictionless, real-time feedback and eliminate server and network dependencies inherent in competitive products, thereby improving the customer experience; server-based OCR technology, which enables organizations to streamline mobile browser-based new customer onboarding and other applications; Kofax Mobile Credit & Debit Card Framework, which provides organizations with pre-built capabilities to easily embed the ability for mobile users to simply snap a picture of their embossed or non-embossed payment card to extract the card number and expiration date, helping customers facilitate easier payments, balance transfers and new account openings; and pre-built analytics and dashboards, which give near-real-time insight into mobile app usage and engagement. Interactive and highly visual dashboards give organizations the ability to easily monitor user behavior in order to drive continuous improvement and optimization of the mobile apps.

Lexmark also announced Kofax Mobile Capture Platform is also integrated into Kofax TotalAgility, which it said is the first unified platform for developing and deploying smart process applications. TotalAgility simplifies and transforms the first mile of business, optimizing the customer experience and reducing operating costs, which help propel digital transformation efforts, Lexmark said.

“Mobile is the preferred and primary channel of engagement for today’s customers. This mindset comes with high expectations for easy-to-use and frictionless experiences,” said Reynolds C. Bish, vice president of Lexmark and president of Lexmark Enterprise Software, in the press release. “Kofax Mobile Capture Platform enables organizations to deliver more engaging mobile apps and experiences to ‘meet customers where they are’ in the anywhere, anytime manner they’re accustomed. It bridges the gap between customer interactions and back-office systems, thereby improving customer service and accelerating transactions to drive revenue and increase customer loyalty.”