New Amex Card Rewards Users For Physical Activity

American Express has teamed up with British life and health insurance company Vitality on a new credit card that offers cashback rewards for a healthy lifestyle, according to a release.

Called the Vitality American Express Credit Card, it has no annual card fee. The card is currently available to Vitality members who have eligible policies.

The card’s rewards are partially dependent on the cardholder’s level of physical activity in any given month.

“We’re excited to launch this innovative new cashback credit card, which rewards savvy, health-conscious cardmembers for making positive changes to their wellbeing,” said Stacey Sterbenz, vice president of marketing at American Express. “Our partnership with Vitality is an important example of how we’re backing customers with rewards and benefits that enhance their lifestyles.”

To get points, members can track their physical activity on an approved device that can be synced to the Vitality app. Points can be gained for things like taking 7,000 steps a day, completing a run or going to the gym. The higher the level of activity, the higher the amount of cashback earned.

“Health and well-being sit at the very core of our business, and time and time again we have seen the power of incentives in driving positive behavior change around physical activity and making people healthier,” said Neville Koopowitz, CEO at Vitality. “Working with American Express, we are delighted to be introducing this credit card that uses this behavioral economic model and fuses it together with a person’s everyday spending, directly providing additional cashback linked to how active they are.”

Other perks include access to American Express Experiences, which provides tickets to popular cultural events like movies, concerts or plays, as well as travel accident insurance on public transport when the card is used to buy a ticket.