Former Jet President Becomes A VC

Liza Landsman, president of Jet.com, is becoming an investor at New Enterprise Associates (NEA).

A press release announcing Landsman’s new role explained that she will be focusing on “consumer technology and commerce,” and be based in the company’s New York City office.

“I am thrilled to be joining NEA in the coming months and look forward to working across the firm’s portfolio as part of one of the world’s largest venture capital firms,” said Landsman. “I have centered my career around helping brands leverage data and insights to best serve the consumer, and I am excited to work with NEA and its partners to continue fostering innovative ideas and strategies for companies throughout their lifecycle.”

The move comes less than 18 months after Walmart acquired Jet.com for $3 billion. Before becoming Jet’s president in January 2017, Landsman was its chief customer officer. Before that, she was the chief marketing officer at E-trade.

During her time at Jet, Landsman helped to launch the brand online and via mobile, growing the site from a small startup to an eCommerce force with a $1 billion run rate in gross merchandise value in less than one year.

Landsman was also a fierce advocate for social issues, helping launch Jet.com’s social program, JetCares, as well signing the Equal Pay Pledge to support diversity and inclusion in the workplace.

NEA also has a connection to Jet: The venture capital firm backed Jet.com, as well as founder Marc Lore’s previous company, Quidsi.

“Liza brings deep experience in retail technology and a phenomenal track record of driving innovation and delivering impactful results for companies, from early-stage startups to industry giants,” said Tony Florence, the head of NEA’s technology investing practice, and a former Jet.com and Quidsi board member.