Loyalzoo Adds Handsfree Marketing To Loyalty Platform

U.K.-based digital loyalty service provider for small and medium-sized retailers and restaurants Loyalzoo recently announced that it has added a new feature to run alongside its subscription loyalty program offering.

Called the Handsfree Marketplace, the addition automates the process of sending targeting marketing messages to customers and only takes a minute to set up on Loyalzoo’s existing loyalty platform.

Outgoing marketing messages are categorized according to recorded customer purchasing behavior. The system identifies specific customer types — new users, high spenders, returning customers or those who haven’t visited a company’s website in some time — and automatically ensures delivery of appropriately targeted messages.

Loyalzoo noted that, while SMBs spend an average of $400 monthly on marketing, according to the British Chamber of Commerce, using Loyalzoo’s Handsfree Marketing could reduce these costs by up to 78 percent — while simultaneously running a digital loyalty program.

“For small businesses, marketing can be time-consuming, costly and sometimes just noneffective. With this in mind, we wanted to invent a feature that provides a new twist on set-and-forget marketing and will revolutionize their approach,” said Loyalzoo CEO Massimo Sirolla. “Meanwhile, it allows business owners to focus on what they do best — running their business.”

Loyalzoo was founded in 2014 to help SMBs compete in the increasingly mobile digital retail space. With Loyalzoo, retailers set up their own, custom-made in-store loyalty program to their existing point-of-sale system without having to print cards or purchase additional hardware.

Currently, Loyalzoo works with hundreds of companies across the U.K. Recently, Loyalzoo launched a crowdfunding campaign to support establishing a team in the U.S.