1-800 Contacts Launches B2B Vision Business Luna

1-800 Contacts has launched Luna Solutions, a standalone business focused on providing services and technology to third parties in the vision sector, according to a Thursday (Jan. 27) press release.

Luna will offer services that include telehealth platforms for glasses and contacts prescriptions, virtual eyewear try-on, a digital pupillary distance tool, and glasses and contacts fulfillment, the release stated.

“This suite of solutions enables eyewear retailers, brands and doctors to modernize their customer experience both online and in stores,” 1-800 Contact said in the release. “This new combined company will operate under the brand, Luna. Luna means moon in Latin and speaks to their moonshot of quality, affordable, accessible vision for all.”

1-800 Contacts CEO John Graham said in the release: “To expand our reach, we knew we’d have to expand upon our partnerships with other retailers and doctors.”

Per the release, Luna was formed through the combination of four businesses:

Premium Vision, which provides contact lens fulfillment services and an eCommerce platform to other optical retailers;

Ditto, a virtual eyewear try-on company acquired by 1-800 Contacts last year;

6over6, “the world’s first medical grade mobile subjective refraction app,” acquired by 1-800 Contacts in 2019; and

ExpressExam, a telehealth prescription renewal platform that connects customers and eye doctors.

“This suite of products is unmatched in the industry and creates turnkey solutions that make it much easier for our clients to successfully execute the digital transformation that will set them up for future success,” said Luna President and former 1-800 Contacts exec Kellen Fowler in the release.

The company saw its fortunes rise during the pandemic, as several contact lens consumers turned it instead of traditional physical retailers amid stay-at-home mandates.

Read more: KKR Agrees to Purchase 1-800 Contacts From AEA Investors

“During the peak of the COVID-19 shutdown, the company experienced a 100% year-over-year increase in new and returning customers,” the company said in 2020.