i2c, Retailer Majid Al Futtaim Launch Payment, Rewards Solution

Digital payment and banking technology provider i2c has partnered with retailer Majid Al Futtaim to launch a new payment solution that complements the retailer’s rewards program.

With the partnership, customers of Majid Al Futtaim — which owns and operates shopping malls, communities and retail and leisure businesses across the Middle East, Africa and Asia — can pay, earn rewards points and redeem points with a single tap, i2c said Monday (Oct. 10) in a press release.

“We are thrilled to expand our partnership with Majid Al Futtaim, as they push the boundaries on what the retail experience can and should be for today’s consumers,” said i2c CEMEA Region General Manager Amir Yazdanpanah. “Our technology was designed to help visionaries like Majid Al Futtaim go to market with differentiated products like SHAREPay, and to do so with unmatched reliability and flexibility.”

SHAREPay — the new payment solution launched by the companies — is part of the retailer’s SHARE rewards program. It is powered by i2c’s software-as-a-service (SaaS) platform and enables members of the rewards program to link as many as 10 debit and credit cards to a single digital wallet, according to the release.

In turn, the wallet helps customers pay, redeem points and earn points by tapping any of the point-of-sale (POS) terminals across the Majid Al Futtaim ecosystem, the release stated.

“We’re looking forward to working with i2c to deliver a truly seamless payment solution by leveraging their innovative processing platform with the SHAREPay card and mobile app, disrupting and reimagining what loyalty and rewards mean to our customers,” said Majid Al Futtaim Chief Corporate Development Officer Joe Abi Akl.

As PYMNTS reported late last month, Majid Al Futtaim is among the brands that are innovating in the retail space by offering a range of shopping experiences that integrate digital technology on the shop floor.

Read more: Smart Retail Brands Drive Hybrid Shopping Experience in the UAE

Noting that many categories of products and services can be better delivered in a physical space, Majid Al Futtaim CEO Shireen El Khatib said during a roundtable discussion that “for us to be realistic, the future is definitely an integration of both physical and digital.”

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