Mary Kay App Provides On-Demand Beauty Shopping Experience

Global beauty brand Mary Kay has launched a new app in partnership with Bottle Rocket Studios, giving shoppers an easier way to connect and shop based on the advice of Mary Kay’s independent beauty consultants.

Through the Mary Kay app, shoppers can find the company’s newest beauty products and long-time favorites, create shareable wish lists, get customized product recommendations based on their beauty profiles, and find information on skincare, makeup tips and more.

“We are very excited for the launch of the new Mary Kay app, understanding that it is a convenient and customized way for brand lovers to connect with their independent beauty consultants and shop our innovative products,” said Nathan Moore, region president for North America, in the company announcement.

“Life today is busy, and we delight in knowing the intuitive, easy to use Mary Kay app will make shopping for favorite products even easier,” he continued. “As a company, we are committed to providing our beauty consultants and their customers [with] best-in-class experiences.”

The Mary Kay app will also allow users to create a personalized order of application based on the products they use, either every day or for special occasions. Customers can access special offers from their beauty consultants and opt-in to notifications of new product announcements and promotions. Those who don’t have a Mary Kay consultant can connect with one through the app.

“Delivering cutting-edge technology that empowers our independent beauty consultants to provide personalized, dynamic and engaging shopping experiences is a top priority for my team,” Craig Carter, VP of innovation and yechnology for Mary Kay North America, said in the company announcement.

Related news: Mary Kay Unveils ‘Suite 13’ Digital Beauty Experience

In April, Mary Kay Inc. and its Mary Kay Global Design Studio rolled out a digital beauty experience called Suite 13, which uses virtual reality technology to digitize Mary Kay’s digital pop-up showroom. That space offers a “360-degree, 3D beauty experience” to Mary Kay’s independent beauty consultants and shoppers through digital rooms that educate on the company’s legacy, values and products.