Blue Apron Adds Beyond Meat To Recipes

Blue Apron has announced that it is offering seasonal recipes featuring plant-based proteins from Beyond Meat.

Blue Apron x Beyond Meat recipes will be included on Blue Apron’s Signature Two-Serving Plan starting in August.

“We know a growing number of customers are interested in plant-based proteins, whether as an alternative to meat, a desire to explore a new ingredient, or an opportunity to make more sustainable food choices,” Linda Kozlowski, chief executive officer of Blue Apron, said in a press release. “We are proud to introduce Beyond Meat products to our menu, beginning with its flagship Beyond Burger. Blue Apron recipes are designed to evoke a sense of discovery and, as a meal kit partner, we have a unique opportunity to teach our customers how to cook a wide variety of cuisines with plant-based protein.”

“We’re thrilled to partner with Blue Apron to empower consumers to prepare and enjoy delicious Beyond Burgers at home,” added Ethan Brown, Beyond Meat founder & CEO. “The Beyond Burger delivers the delicious taste, texture, and juiciness of a beef burger, but comes with the added nutritional and environmental benefits of consuming plant-based meat.”

The news sent Blue Apron’s stock up 53 percent during afternoon trading on Tuesday (July 16), according to CNBC. The company has struggled to expand its subscriber base and has turned to partnerships in an effort to boost business.

The first recipes will feature Beyond Meat’s new Beyond Burger, with recipes including Caramelized Onion & Cheddar Beyond Burgers with Garlic Green Beans.

“We love delighting our customers with distinct flavor combinations and new ingredients to make home cooking memorable and fun,” said John Adler, vice president of culinary at Blue Apron. “Our first two Blue Apron x Beyond Meat recipes were inspired by our most popular burgers, using the Beyond Burger as well as seasonings, sauces, and produce that put an interesting twist on this classic summer meal. We look forward to bringing home cooks more recipe creations that feature Beyond Meat’s innovative and delicious products.”