Medentrx Unveils Healthcare Product Marketplace

Medentrx Inc. has launched a healthcare product marketplace designed for both medical professionals and consumers, the company announced Thursday (Feb. 3).

The marketplace lets practitioners shop for a range of dental, medical, pharmaceutical and veterinary supplies, while also offering consumers access to health care products, over-the-counter medicine, vitamins and dietary supplements.

“Medentrx will deliver cost-effective health care products and services to health professionals and patients around the globe,” said Dr. Manar Jamal, the firm’s president and CEO.

He also noted that the launch comes at an “unprecedented new era caused by supply chain uncertainty with added health care complexity, safety guidelines, and global rules and regulations.”

The company said its marketplace’s software application programming interface (API) integration capabilities offer a high level of flexibility and automation, and includes features to help sellers manage orders, arrange shipments and offer customer care.

“With a friendly shopping experience in mind, Medentrx offers its customers ease of use and personalization, where they can browse the vast array of products, compare price and specs, and voice their thoughts through reviews with pictures and videos,” the company said.

The rollout comes at a time when 33% of consumers report having opted out of seeking needed medical care, either by not making doctor’s appointments as needed or abandoning needed treatment, research from PYMNTS and CareCredit has found.

Read more: 33% of Consumers Have Opted Out of Seeking Needed Medical Care

Additionally, 5% of consumers either do not know or are not sure if they have opted out of getting medical care.

The main reasons driving this choice include affordability and cost. Among the consumers who either did not make necessary health appointments or abandoned getting treatment, 22% said the key reason was that they could not afford the care or treatment. A slightly lower number — 21%  — said it was that they were worried about the cost.

Another 22% of the consumers who opted out of medical care said cost was important but not the most important factor, and another 18% said the same thing about affordability.