Dow Jones Consumer Platforms to Feature Polymarket’s Prediction Market Data

Polymarket’s real-time prediction market data will soon be featured in The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily and other Dow Jones consumer platforms.

These offerings will follow the formation of an exclusive partnership between Polymarket and Dow Jones, which is a division of News Corp, that was announced Wednesday (Jan. 7), the companies said in a press release.

Polymarket will provide Dow Jones platforms with prediction market signals on a range of topics, including economic, political and cultural ones, according to the release.

The data will come from Polymarket’s prediction market on which traders predict the outcomes of future events, win when they are right, and generate market prices that gauge the likelihood of events occurring, the release said.

Dow Jones will display this data through dedicated data modules on the home pages and market-related pages of its digital properties and through some print placements, per the release.

The news and business information provider will also introduce new consumer-facing features that incorporate Polymarket’s prediction market data, including an earnings calendar that highlights the market’s expectations around corporate performance, according to the release.

Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal, said in the release that prediction markets data is “a rapidly growing source of real-time insight into collective beliefs about future events.”

“In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators,” Latour said.

Shayne Coplan, founder and CEO of Polymarket, said in the release that his company’s prediction market data is “increasingly relied upon for reliable, transparent and accurate information.”

“This partnership combines journalistic insight with real-time market probabilities — including the most-watched business news like public company earnings reports — to create a truly comprehensive news experience for readers,” Coplan said.

It was reported Dec. 31 that investors’ interest in prediction markets fueled an increase in venture funding. FinTech companies worldwide raised $55.94 billion from venture groups during 2025, up from $44.75 the previous year, and prediction markets Polymarket and Kalshi made up $3.71 billion of the 2025 figure.

PYMNTS reported Dec. 11 that prediction markets have also seen explosive growth in total trading volumes, which exceeded $28 billion globally in 2025 and saw weekly peaks of $2 billion.