Wellness App Mine’d raises $3.5M

Mine’d, the New York-based app that connects consumers with emotional wellness experts and classes, announced it has raised $3.5 million in a funding round, according to a post on LinkedIn.

Aaron Albert, co-founder and CEO, said the investors included Listen Ventures, the venture capital company behind Calm, the San Francisco-based software company that produces guided meditations, Dreamworks President Jefferey Katzenberg’s fund WNDRCO, Able Partners, the angels that backed Goop, Bumble, Oura Ring, Bulletproof, Daily Harvest and Ed Baker, former vice president of growth at Facebook and Uber.

“We have grown really fast, totally organically,” Albert wrote on LinkedIn. “We acquired over 100,000 users with over one million videos watched in the last six months alone. We’re combining the creator economy with a Peloton-style user experience to reinvent the delivery of emotional wellness experiences.”

Albert told TechCrunch that the company plans to use the latest investment to add as many as 200 experts to the platform. Today, he said, Mine’d has 20 wellness experts who specialize in marriage, family and relationships, as well as sex therapists.

He said the company also plans to launch tools that will allow its experts to offer more support to their community. Mine’d also said it will focus on email marketing, content production, as well as use the funding to launch exclusive Mine’d courses on the app.

Albert said he founded the app in 2019 following a breakup. He said traditional therapy was expensive and time-consuming and teletherapy lacked quality care.

The news came as PYMNTS reported Walgreens said it plans to open 100 health centers this year.

Following the company’s administration of 56 million vaccinations and 22 million COVID tests, Walgreens Boots Alliance CEO Rosalind Brewer said Thursday (Jan. 6) the firm is planning to accelerate its transformation into healthcare in a quest to become “the pharmacy of the future.”

Read more: Walgreens Focused on Growing Health Unit as Solid Int’l Results Complicate Sale of Boots Unit