7-Eleven, Minibar Pair Up For Delivery Service

Convenience store giant 7-Eleven and alcoholic beverage provider Minibar Delivery announced a collaboration that will let adult customers order beer, wine and snack foods for rapid home delivery. Under the arrangement, which is piloting in parts of Florida, Texas and Virginia, customers will be able to order home delivery of beer and wine from about 600 participating stores, the companies said.

“While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation – one that 7-Eleven intends to meet and exceed,”  7-Eleven Digital Senior Vice President Raghu Mahadevan said in a prepared statement.

Mahadevan said 7-Eleven’s home delivery footprint has doubled over the past year, and that 90 percent of participating stores working with third-party delivery companies are using the 7-Eleven home delivery app.

Minibar Delivery states in its marketing materials that it often gets goods to customers’ homes within 30 to 60 minutes of the placing of an order, and that its service is available in about 150 U.S. cities.

Most of the first stores to take part in the new program are around Orlando, Tampa, Fort Myers and Miami (in Florida); San Antonio, Dallas, Austin and Fort Worth (in Texas); and Virginia Beach, Richmond, Norfolk and Alexandria (in Virginia), the companies announced, with more markets to be added later this year.

Minibar Delivery Co-founder and Chief Executive Lindsey Andrews said in a statement: “This collaboration with 7-Eleven gives us the opportunity to work with the most iconic and innovative convenience retailer in the world and expand our presence in Florida, Texas and Virginia, as well as other cities and states in the future.” Andrews added that another advantage will be an expansion of Minibar Delivery’s product selection.

The 7-Eleven-Minibar Delivery announcement comes less than two months after convenience item home delivery provider Gopuff acquired Kentucky’s Liquor Barn chain of retail locations.

Read more: Gopuff Expands Alcohol Delivery With Liquor Barn Acquisition

Gopuff doesn’t send drivers to convenience stores, but instead stores popular convenience store items in warehouses.