Walmart Partners With MobileX to Offer Personalized Mobile Phone Plans

Walmart has partnered with customizable mobile carrier MobileX to offer affordable and personalized mobile phone plans to customers.

The agreement allows Walmart customers to access MobileX’s prepaid mobile plans through the walmart.mymobilex.com website and in certain stores nationwide, the companies said in a Tuesday (Sept. 26) press release.

One of the main challenges for individuals and families when it comes to mobile phones is the cost, according to the release. MobileX offers customized plans that allow customers to only pay for what they use.

MobileX’s app-based service uses artificial intelligence (AI) to predict customers’ data needs, resulting in reduced costs “while ensuring clean connectivity,” the release said. After a free 10-day trial, MobileX’s AI-guided data forecaster builds a customized plan for each customer to maximize savings. Customers can review their data use and tailor their plans accordingly. The AI-guided data forecaster also continuously monitors usage and alerts customers if modifying their plan can save them money.

Walmart customers will have access to various MobileX plans, per the release. MobileX is compatible with most unlocked iPhones and Android devices.

In June, Walmart rival Amazon was in talks with several wireless carriers to offer its Prime subscribers low-cost or even free nationwide mobile phone service. The move is aimed at strengthening loyalty among Amazon’s biggest spending customers.

In an emailed statement to PYMNTS that didn’t address the talks, an Amazon spokesperson said at the time of that report: “We are always exploring adding even more benefits for Prime members, but don’t have plans to add wireless at this time.”

The Walmart-MobileX partnership announcement came days after Walmart said it is launching its first pet services center, based in Dallas, Georgia.

The new operation will offer pet services within a dedicated storefront, such as routine veterinary care — which includes vaccines, wellness exams and minor medical services — grooming and a self-serve dog wash.

The center will act as a pilot, and the model could expand to other communities.

“We know that pet services are essential for pet parents, but for many, the experience can be costly and disjointed,” Walmart Vice President of Merchandising of Pets Kaitlyn Shadiow said at the time. “At Walmart, we have an opportunity to help our customers save … money, time and effort by offering a destination for pet services at the same place they purchase their pet food and supplies.”

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