PYMNTS Panel Discussion to Address Benefits of 3DS 2.0 Tuesday

3DS 2.0 — the security protocol for online payments — enables more effective targeting of fraudulent activity but has not been embraced by stakeholders to the degree that might be expected.

The security protocol is not mandated in the United States, as it is elsewhere in the world, and its voluntary embrace by stakeholders has been limited because some worry that it will add friction to the flow of eCommerce.

These and other challenges and opportunities presented to issuers, merchants and providers by 3DS 2.0 will be addressed in a panel discussion organized by PYMNTS that will be held Tuesday (June 27) at 12 noon Eastern time.

The discussion, “Is 3DS a Conversion Killer or an Opportunity?”, will include as panelists Forter Head of Financial Partnerships Jeff Hallenbeck, M&T Bank Senior Vice President of Enterprise Fraud Policy and Governance Aaron Steinitz, Spreedly Senior Director of Product and Market Strategy Andy McHale and Hopper Head of Product, Payments and Fraud Anirudh Narla.

In an earlier discussion with PYMNTS, Hallenbeck said that 3DS 2.0 has a stigma among online merchants because its predecessor, 3DS, added friction to the experience and increased customer abandonment.

However, Hallenbeck told PYMNTS in May, much has changed in the 20 years since 3DS was launched. Its successor, 3DS 2.0, increases trust around digital transactions by fostering collaboration and data sharing between merchants and issuers.

In Tuesday’s discussion, the four panelists will address the ways that 3DS 2.0 can be a revenue driver and deliver significant value by shifting chargeback liability, approving borderline transactions, building trust and increasing authorization rates.

They will also look at the issues that have held back adoption of the security protocol, including stakeholders’ misunderstandings about what the protocol does and how the data it uses is handled.

Overall, in the discussion led by PYMNTS Senior Editor Hal Levey, the panelists will describe and dispel the myths that paint 3DS as a “conversion killer” and will explain how industry collaboration can cement trust in the security protocol.

To attend the virtual event, and to suggest a tough question for the host to pose to the panelists, register here.