Mulberry, Square Join Forces to Let Square Sellers Offer Product Protection Coverage

Product protection platform Mulberry has introduced a new app in the Square app marketplace to provide customers of merchants using the point-of-sale and payment processing platform with extended warranties and accident protection, according to a Wednesday (Oct. 20) press release.

Square sellers can download the Mulberry app and begin offering product coverage — the first-ever product offering fully integrated in the Square platform — to customers with a single click, according to the announcement.

Mulberry plans cover various products, including appliances, electronics, furniture and bedding. Long-term protection against manufacturer defects is available, as well as accidental coverage for repairs or replacements in case of unintentional damage.

Mulberry’s machine learning technology identifies which products can be covered and shows appropriate protection plans, according to the release.

Consumers who buy a Mulberry protection plan will receive service from Mulberry’s customer support team and can file claims through a digital claims portal and automated claims process.

“When done right, product protection programs give people peace of mind to shop confidently,” said Mulberry CEO Chinedu Eleanya. “Mulberry is thrilled to be bringing our shopper-friendly product protection programs to the Square ecosystem with a seamless integration process for sellers.”

See also: Square Teams With French Startup Incubator STATION F, Offering Expertise, Tech

The San Francisco-based financial services company appears to be poised to expand its network of businesses that use its payment services with this week’s announcement that Square is partnering with startup incubator STATION F. As part of that arrangement, Square will offer workshops aimed at helping leaders in the commerce arena gain access to a communications channel and build solutions via Square’s APIs.

Related: Square Launches Business Software Services in France

Last month, following a two-month-long run of its Early Access Programme, Square announced it would offer its software and payments services in France.

Read more: Square Seeks Spain-Based Businesses for Beta Test of Omnichannel Tools

Also last month, Square announced that it was looking for businesses in Spain to participate in the beta testing of its Early Access Program. The undertaking provides participating businesses with access to the platform’s various omnichannel tools in use by millions of businesses nationwide to simplify the way businesses sell and deliver their products and services.