BHG Financial’s New POS Financing Solution NaluPay Gains Traction With Merchants

Working capital and unsecured consumer loan company BHG Financial has launched the point-of-sale (POS) financing solution NaluPay to provide merchants with the ability to offer their customers large credit lines and a cross-section of financing options.

NaluPay offers high-ticket POS financing that gives merchants actionable analytics to optimize their sales processes and drive conversions. The solution also provides merchants with the ability to offer their customers large credit lines, a suite of promotional and non-promotional financing options, and instant credit decisions within seconds, according to a press release on Thursday (July 14).

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Within 100 days, NaluPay has partnered with more than 100 merchants in several industries that are tapping into the solution’s flexible API-first approach.

“As we look at our customer base across our professional and consumer financial offerings, POS financing with NaluPay is a natural complement to add to our growing solutions,” said Tyler Crawford, COO of BHG Financial.

Matt Lekawa was hired as executive vice president of NaluPay and brings 20 years of experience in POS financing to lead the division.

“We set out to be the resource our employees, merchants, and banks deserve, all in an effort to empower our merchant partners,” Lekawa said.

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The BHG Bank Network is comprised of more than 1,400 bank partners, and it’s anticipated that NaluPay will be among the “leading growth engines” in the company’s overall umbrella of brands, according to the release.

Al Crawford, co-founder, CEO and president of BHG Financial, said the company’s model has been used with success for 20 years in home improvement and retail, and now healthcare. The company strives to have “consistent evolution within the financial and technology spaces.”

BHG is the creator of one of the largest community bank loan and product networks in the country and has originated more than $11 billion in loan solutions since 2001.

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