NEW REPORT: Is AI The Cure For What Ails Health Care Apps?

The software development universe is growing.

Providers from around the industry have taken on new geographic markets, as companies pursued new customers in distant locales and new verticals. They also made moves to boost sales via new products, services and business segments.

First Data, for one, recently debuted a new business organization, known as First Data Integrated Solutions Group, which will offer expanded developer tools for integrations with the company’s platforms. Meanwhile, software provider Reckon recently came to a perpetual license agreement with Pose POS, which gives the company access to source code for Pose’s POS system and MicroManager time-tracking system.

And while some companies have targeted new business areas with expansions, Square has its sights set on geographic growth. The company recently announced that it would bring its developer payment API toolkit, known as Build with Square, to Australia, the first country outside of the U.S. to have access to the API. Build with Square first launched in 2016 and is designed to enable third-party developers to integrate the company’s eCommerce and processing services with their own apps or devices.

Can Artificial Intelligence Personalize Health Care Apps?

While these apps may enable users to take better care of their personal health, because they are designed for use by a mass audience, they often lack the personalization and one-on-one experience that health care typically requires.

To find out more about how personalization has the potential to impact software, with use cases ranging from medical care and beyond, PYMNTS recently spoke with Gilad Meiri, founder and CEO of Neura, a company that debuted a new Software-as-a-Service development kit, designed to help medical and health care app builders make their apps more personalized to individual users’ specific medical needs.

PYMNTS recently caught up with Meiri to discuss personalization in health care software and how it can help improve outcomes for patients and providers alike.

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About The Tracker

The PYMNTS.com Developer Tracker , powered by Vantiv, provides the payments ecosystem with a view into how software developers are using new technologies to create innovative business opportunities and enable merchants to optimize the ways in which they engage with shoppers today. The developer community within the Tracker is separated into three categories: Shopping and Payments, Operations and Marketing.