Notion Capital Goes After B2B SaaS With Launch Of Newest Fund

U.K.-based Notion Capital has announced the launch of its newest fund, Notion Capital Venture Fund IV, which will focus on investments in the B2B Software as a Service (SaaS) industry.

In an announcement on the company’s website on Thursday (Oct. 3), Notion Capital Managing Partner Stephen Chandler said the firm has launched the fund in an effort “to be the ‘go to’ B2B SaaS investor in Europe.” The expects the fund to exceed $150 million.

Chandler pointed to B2B startups like Tradeshift, CurrencyCloud, Paddle and other B2B players in Notion’s existing portfolio as it looks to expand its presence in the B2B space.

“The fact is, B2B tech is about grit, resolve and endurance,” he stated. “Sales cycles are longer, customer acquisition costs are higher and you have to get more right for longer than many other areas of the tech industry.”

The fund will focus on several sub-segments of B2B SaaS, including business software targeting horizontal markets like accounting and marketing, industry disruptors that target friction in specific industries, and frontier tech defined by startups deploying cutting-tech technology in a range of areas, including platforms and cybersecurity. Investments will focus on Series A fundraises.

Notion IV also plans to become an accredited partner of the National Security Strategic Investment Fund (NSSIF), the announcement said.

The launch of the new fund comes as Notion celebrates its 10th anniversary and prepares to commence its fellowship program, which saw 1,500 applicants, the company said.

Last year, Notion participated in several investment rounds for B2B startups, including a Series C round in enterprise data risk and compliance startup DueDil and a Series A round in small business cloud accounting and analytics firm Futrl.

This week saw one of the busiest weeks in venture capital funding for the B2B startup industry, with more than $874 million raised for B2B companies across a range of verticals and geographies.