Snowflake in Talks to Acquire Observe to Expand Range of AI Offerings

Snowflake is reportedly in talks to acquire Observe for about $1 billion to expand its range of artificial intelligence (AI) offerings.

A deal would add Observe’s observability tools for monitoring applications, including AI apps, to Snowflake’s product portfolio that includes database technology and AI that handles IT tickets, customer service and other workplace tasks, The Information reported Wednesday (Dec. 24), citing unnamed sources.

Reached by PYMNTS, Snowflake declined to comment on the report. Observe did not immediately reply to PYMNTS’ request for comment.

According to The Information, the companies already have close ties, with Observe using Snowflake’s database, Snowflake’s venture arm investing in Observe in 2024, and Observe CEO Jeremy Burton serving as a director on Snowflake’s board.

When Snowflake Ventures invested in Observe in March 2024, Snowflake said in a blog post that Observe’s software-as-a-service (SaaS) observability product helps businesses ensure the performance, security and reliability of applications.

The company added that its investment would expand the observability experience Snowflake provides for its customers.

“Following the investment, Observe plans to develop best-in-class observability features that will help our customers monitor and manage their Snowflake environments even more effectively,” Snowflake said in its post. “Solutions such as out-of-the-box dashboards and new visualizations will empower developers and engineers to accelerate their work and troubleshoot problems more quickly and easily.”

Snowflake announced in May 2024 that it was acquiring the TruEra AI observability platform, which helps users evaluate and monitor large language model apps and machine language models in production.

The company said at the time in a blog post that this acquisition would enable Snowflake to help organizations ensure the quality and trustworthiness of AI.

“TruEra’s capabilities complement the AI and ML data governance functionalities we already provide in the AI Data Cloud,” Snowflake said in its May blog post. “Snowflake provides deeply integrated capabilities to ensure the accuracy and trustworthiness of the data used to supplement and train models, and the observability technologies developed by TruEra will complement and round out that story for AI.”

Snowflake announced in November that it entered into definitive agreements to acquire metadata context platform Select Star and the technology that powers Datometry’s software migration solution.