Breaking Up Now Available As On-Demand Service

Why can’t the efficiency of on-demand services extend to ending a romantic relationship?

With the Breakup Shop, now it can.

A Motherboard writer has tested out the new service — which launched last week and, as the name suggests, will break up with clients’ significant others for them — and reports that it is the genuine article. (The writer in question only pretended to break up with his girlfriend for the purposes of his story; she was put in the loop before the process began.)

“People are already paying services like Tinder to get them in a relationship. Why not pay a service to get you out of one?” Mackenzie, a 20-something Canadian who created the Breakup Shop with his brother Evan, told Motherboard (the brothers requested that their last names be kept off the record to protect their identities).

On its website, the Breakup Shop describes its “full suite of breakup options,” including: a breakup email ($10); a breakup text ($10); a standard breakup letter ($20); a custom breakup letter ($30); and a breakup phone call ($29). That phone call will be made by one of the company’s two founders.

“Making the calls is obviously kind of awkward. We don’t really want to make the calls, but we also really want to upsell people on the gift shop, so it does kind of help that way,” Mackenzie told Motherboard. “It’s obviously not pleasant, but you also got to think of it from the perspective of the other person who wants to break up. There’s a reason they reached out to us. ”

In addition to its breakup services, the Breakup Shop also sells a variety of gifts for the recently dumped, including a Netflix gift card, Chips Ahoy! Rainbow Cookies and the video game “Call of Duty: Ghosts“ — because people process heartbreak in different ways.

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