Omnicommerce Tracker: Omnichannel For The ‘Sole’

It’s looking like a very omni new year, so far.

If the early goings in 2017 are any indication, with several companies debuting new features as the calendar flipped over into the new year, many major retailers are likely planning innovative omnichannel makeovers in the coming months.

Neiman Marcus, for one, recently upgraded the mirrors at its makeup counters inside Le Métier de Beauté stores, working with smart mirror manufacturer Memo Mi to build mirrors that offer video instructions on how to apply products and allow users to share photos and videos.  Similarly, Bed Bath & Beyond is hoping to bring more loyal customers into their fold with a new loyalty program, currently under pilot testing.

Meanwhile, apparel, footwear and accessory retailer Tilly’s teamed up with technology provider Aptos for a revamped omnichannel strategy. The two companies recently collaborated to integrate more than 1,200 mobile point-of-sale (mPOS) devices at brick-and-mortar locations, along with a new sales audit solution.

Omnichannel, sans store

Online footwear and apparel retailer outlet Zappos is one company that has experienced the challenges of implementing omnichannel strategies to its eCommerce model. For the January Omnicommerce Tracker, PYMNTS recently caught up with Kristin Richmer, the company’s head of awareness marketing, to discuss the company’s strategies and plans for the future.

According to Richmer, the underlying goal for e-tailers when it comes to omnichannel features is largely the same as those of physical store retailers, although the methods they use to meet these benchmarks have some key differences.

Richmer noted that manifesting the company’s omnichannel strategy in different realms, whether in merchandising or in a call center, comes down to providing optimal service that makes customers happy.

The latest Omnicommerce Tracker features the most recent news and analysis, as well as more than 60 providers, including 10 additions to the directory.

To download the January edition of the PYMNTS.com Omnicommerce Tracker, click the button below…

About The Tracker

The Vantiv Omnicommerce Tracker, powered by PYMNTS.com, features industry-spanning research and insights that arm retailers with data to make smarter decisions for enabling omnichannel commerce.