Amazon Adds Mobile Image-Capture

Amazon Mobile users now may take pictures of real-world products and purchase them online.

The eCommerce giant launched Flow as an expanded version of Snap It, a mobile feature that allows photo capture for eCommerce purposes. Flow expands the types of products that consumers may search for by capturing their image, TIME reported on Feb. 6.

TIME tested the app, finding it generally was successful in locating captured products. Occassional hiccups occurred when brand logos were imaged.

Amazon featured prominently in the most recent PYMNTS.com MPOS Tracker. Learn more about Amazon’s investment in the mobile point-of-sale by clicking here.

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