DX Platform Optimizely Launches Integrated B2B Cloud Tools

Digital experience platform Optimizely has launched an integrated version of its B2B commerce and content cloud products.

“The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers,” the New York City company said in a news release Monday (Dec. 21).

Optimizely says the integration uses the B2B commerce cloud as a headless commerce API, making B2B data and capabilities available in the content cloud.

“Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences,” said Justin Anovick, the company’s chief product officer.

“With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences.”

The new tool lets B2B customers use the content cloud to manage all of their websites’ pages, content, assets and templates, as well as a site search engine that combines results from the B2B commerce catalog and content cloud.

Customers can also manage products in the B2B commerce cloud while having all the problems available for use in the content cloud.

Optimizely says it is also releasing a B2B-specific sample site that includes a number of content cloud templates and lets customers reference these examples before customizing their own.

“The sample site will address the time-to-market metric that many B2B customers find critical when selecting their technology vendors,” the company said.

Read more: Bolstering The B2B Buyer’s Online Experience

In related news, Optimizely has named eCommerce consultancy Nishtech as its implementation partner for the new cloud integration, saying the company was available to guide customers and agencies in setting up the integration.

PYMNTS spoke to Suresh Devanan, president and CEO of Nishtech, last year about the evolution of B2B eCommerce.

“Prior to the pandemic, companies that used traditional B2B commerce methods would go into an office and talk to somebody, or fax data into an office to get a product shipped to them,” he said. “But there are more people working from home and not available in the office, and customers started to see that having B2B eCommerce and online ordering is much more meaningful now, compared to the traditional way they were doing it.”