Ordergroove Joins Shopify’s ‘Certified App’ Club

Relationship commerce company Ordergroove has been named to the new subscription category of the Shopify Plus Certified App Partner directory.

“With this designation, Ordergroove leads a highly selective and curated list of apps in the Shopify Plus ecosystem,” the company said on its website Thursday (April 14). “This certification establishes the category that Ordergroove created as a fast-growing category in Shopify Plus’ ecosystem and empowers Shopify Plus merchants to deliver a frictionless shopping experience that maximizes customer lifetime value.”

See also: Subscription Commerce Firm Ordergroove Hires CFO, VP of Client Services

Ordergroove helps clients gain more value from subscriptions, including adding incentives for customers and giving businesses more ways to see analytics. Last year, the company saw a 70% increase in subscriptions and a 73% rise in new customers.

In its announcement, the company pointed to predictions that 75% of direct-to-consumer (D2C) brands will have a subscription business model by the end of next year, with total gross merchandise value (GMV) processed by physical goods subscriptions poised to reach $349 billion by 2026, or 58% of the entire subscription economy.

The Certified App directory ensures Shopify Plus merchants can find and connect with trustworthy, high-performing apps, per the announcement. Shopify Plus brands that use Ordergroove to connect with customers include OLLY, Clif Bar, Peet’s Coffee and Enfamil.

“For D2C brands and retailers, subscribers are their most profitable customer segment,” Ordergroove CEO Greg Alvo said “As the demand for Relationship Commerce experiences continues to accelerate, we’re excited to address the unique needs of Shopify Plus merchants to build more frictionless experiences for merchants and consumers alike, while creating lasting relationships.”

On Thursday, PYMNTS published Alvo’s comments from the PYMNTS eBook, “Endemic Economics: 32 Payments Execs on the ‘Next Normal’ That Never Happened.”

Read more: Subscription Commerce Continues to Pay Off in 2022

In it, he said the key reason “for subscription growth is that they meet shifting consumer demands. According to an internal consumer survey by Ordergroove, 86% of consumers prefer to shop with brands that make their lives more convenient. Subscriptions make shopping convenient by reducing the mental and physical friction associated with purchasing products.”