Orderlion Buys Supli to Expand B2B Food and Beverage Platform

Two suppliers of B2B software for the food and beverage industry are combining.

Austria’s Orderlion has acquired France’s Supli, the companies said in a Wednesday (Dec. 7) press release.

The acquisition will enable Orderlion to expand the use of its software-as-a-service (SaaS) offering for the business-to-business (B2B) food supply chain in France and accelerate its plans to grow internationally, according to the release.

With the acquisition, Supli’s customers are being onboarded to Orderlion’s platform, and its founders and employees are joining the Austrian company, the press release said.

“The acquisition of Supli is an important step in our strategy to expand our presence in Europe,” Orderlion CEO Stefan Strohmer said in the release. “Supli has developed very innovative solutions that are complementary to our own offering, and we look forward to working with them to bring these benefits to more businesses across France.”

Orderlion’s eCommerce platform connects food and beverage suppliers and wholesalers with customers like restaurants, hotels and supermarkets, per the release.

It also enables digital order processing, upselling of new and seasonal products, digitizing the payment processing flow and increasing operational efficiency, the release said.

The Orderlion platform is being used in Austria, France, Germany, Switzerland and the United Kingdom.

Romain Rousselet, the former founder and CEO of Supli, said in the release: “From the beginning, we’ve seen how strongly aligned both our company’s visions were, and knew by combining our teams and technology platforms we could significantly increase the value we bring to our customers.”

PYMNTS research has found that digitally savvy millennials are moving into managerial positions with purchasing authority and are driving a shift to B2B eCommerce.

Comfortable with digital payment and self-service capabilities, they have more or less abandoned traditional modes of purchasing goods, according to “The New Singularity,” a PYMNTS and USEND collaboration.