Orders.co Debuts AI-Powered Restaurant Ordering Platform

Orders.co has unveiled artificial intelligence (AI)-powered online ordering and delivery tools for restaurants.

“Designed with the needs of independent restaurants, growing chains and digital brand operators at the forefront, the new solutions promise to streamline operations and power efficient scale across platforms,” the company said in a news release Monday (Oct. 23).

Among the news offerings is an AI-powered website builder that lets restaurants create customized ordering websites, with a ready-to-deploy menu and virtual storefront, letting any restaurant brand operator or franchisee establish an online presence for free.

Once active on the Orders.co platform, restaurateurs can connect their new site to their other technology and platforms.

“With Orders.co, restaurants can transition from concept to fully operational online in just days, a process that typically takes between two and six weeks,” the release said.

Other new AI-powered platform tools include personalized marketing and loyalty programs, an automated post-checkout feedback system to drive reviews, and real-time updates and maintenance of business listing information across all connected platforms.

The launch is the latest example of how AI is increasingly being used in the restaurant sector in both front- and back-of-house applications.

Krishna Gupta, then interim CEO of drive-thru automation tech provider Presto, told PYMNTS earlier this year that voice AI in the drive-thru arena “is evolving quickly” and in so doing, giving restaurant chains struggling with labor shortages and classic drive-thru snags a better way to operate.

“With OpenAI … our job is to integrate that into our existing product workflow and make things faster, more personalized, and provide capabilities that frankly weren’t there before,” Gupta said in April. “All those things matter in the drive-thru.”

Meanwhile, restaurants continue to struggle to attract diners amid rising prices. Among the areas where it is the most pronounced, according to recent Consumer Price Index (CPI) data from the U.S. Bureau of Labor Statistics (BLS), is restaurant dining.

In the restaurant dining category, prices rose 6% year over year — while that figure is 62% higher than the all-item inflation rate.

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