PartsBase Deploys OroMarketplace Solution for B2B Sales in Aviation Industry

PartsBase has launched an eCommerce marketplace for the aviation industry powered by Oro.

The new PartsStore platform is built on OroMarketplace, Oro’s end-to-end digital marketplace solution, the companies said in a Thursday (March 9) press release emailed to PYMNTS.

“Thanks to Oro’s robust and highly flexible features, our platform will adapt as new trends and market requirements emerge, ensuring we’re able to meet the evolving needs of our users for many, many years to come,” PartsBase Chief Transformation Officer Rodrigo Garcia said in the release.

The new PartsStore joins PartsBase’s B2B online parts locator service that serves the aviation, aerospace and defense industries, according to the press release.

The marketplace enables buyers and providers to connect, discuss procurement needs, access market pricing information and complete transactions.

Oro’s application programming interfaces (APIs) enable PartsStore vendors to deploy their product catalogs from content management systems (CMS) and other eCommerce platforms so they can reduce the risk of listing incorrect information — a common problem when dealing with complex aircraft components, per the release.

“We built OroMarketplace as a distinct solution to cater to unique, complex and underserved B2B needs,” Oro CEO Yoav Kutner said in the release.

This new marketplace’s launch comes about six weeks after Oro announced it raised $13 million to help businesses enhance their B2B eCommerce offerings.

“This investment will allow us to continue our mission in helping transform companies, digitizing their sales process, and expand to new markets,” Kutner said Jan. 19. “As for us, we’ll be able to unlock more opportunities, and invest in our product, sales, marketing and partner network.”

Oro has more than 150 customers worldwide using its B2B eCommerce platform and its customer relationship management (CRM) solution.

Another offering for aircraft parts sellers was launched in October 2002, when software company Ambry Hill Technologies and eCommerce implementation company eComchain partnered to provide such suppliers with a B2B eCommerce storefront solution.

The new solution was added to VistaSuite, Ambry Hill Technologies’ cloud-based business management software for the aviation aftermarket industry.