Osa Commerce and Windward Partner to Boost Supply Chain Visibility

Osa Commerce and Windward have partnered to provide greater supply chain visibility.

The partnership will provide brands, retailers, and their third-party logistics (3PL) and fourth-party logistics (4PL) partners with data that will help them monitor shipments in real-time, identify anticipated disruptions and optimize their operations to provide timely deliveries, the companies said in a Wednesday (May 17) press release.

“Together, we’re enabling our customers to navigate complex challenges, unlock new opportunities and achieve greater success in an increasingly interconnected world,” Osa Commerce Co-founder and Chief Product Officer Padhu Raman said in the release.

PYMNTS research has found that after experiencing supply chain disruptions during the pandemic, businesses are upping their investments in technology to modernize their procurement systems.

These companies expect their investments to pay off by ensuring that these systems improve the efficiency of their processes for purchasing goods and services during normal business conditions and enabling quicker responses to future disruptions, according to “Digital Payments: Modernizing Procurement Processes,” a PYMNTS and Corcentric collaboration.

With the new collaboration, Osa Commerce’s supply chain visibility and efficiency solutions will integrate Windward’s real-time maritime insights and analytics, which include vessel behavior, cargo status and other supply chain factors, according to the press release.

This combination provides end-to-end visibility of order flows from the manufacturer to the end customer and helps users develop prescriptive allocation changes to inventory, the release said.

“Windward’s real-time maritime insights will enhance Osa Commerce’s supply chain offering across eCommerce platforms, a game-changer for their customers, enabling them to regain control of their supply chain from start to finish, and optimize deliveries,” Windward Co-founder and CEO Ami Daniel said in the release.

Data also remains at the heart of some of the most critical processes of financing, including trade finance, Daniel told PYMNTS in an interview posted in July 2021.

Having the ability to access and ingest vital information about a B2B trade deal, and the businesses involved in it, is paramount to underwriting trade finance and mitigating financial crime, Daniel said at the time.

“It starts with leadership,” Daniel said. “Lean in, show the path, empower your people, get data and double-down on it.”

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