Patricia Nash Launches Resale Program Powered by thredUP

The handbag and accessory brand Patricia Nash is now using thredUP’s Resale-as-a-Service (RaaS) offering.

With the launch of its new Rediscovered program, Patricia Nash joins 40 other brands offering resale programs through the fashion resale site’s RaaS offering, Patricia Nash said in a Monday (April 10) press release.

“We have a well-known base of loyal Patricia Nash customers who love to collect and trade their previously loved handbags,” Patricia Nash Vice President of Operations and General Counsel Jennifer Vanderink said in the release. “It was a no-brainer for us to partner with thredUP and offer our customers a way to extend the lives of their beloved bags even further and also get credit for new products on our site.”

As PYMNTS reported Jan. 16, some clothing firms are mulling creative resale partnerships as economic concerns continue to plague the sector.

By partnering with resellers, these firms meet shoppers’ budget concerns while still seeking to retain loyalty.

The demand for resale programs has been driven by consumers seeking both value and sustainable purchases, thredUP said in a Wednesday (April 5) report in which it added that the global secondhand apparel market is expected to nearly double over five years from $177 billion in 2022 to $351 billion in 2027.

“Resale is starting to blossom globally, with many of the largest retailers in the world adopting more circular business models,” thredUP CEO James Reinhart said when releasing the report.

With the new Rediscovered program, customers can visit a dedicated web page to generate a prepaid shipping label; fill a shippable box or bag with gently worn apparel, shoes and accessories from any brand; and ship it to thredUP at no charge, according to the press release.

When the items sell on thredUP, the customers receive shopping credit that can be used at the Patricia Nash website, the release said.

“We are excited to partner with thredUP to help customers rediscover classic and new Patricia Nash styles,” Vanderink said in the release.

With its RaaS program, thredUP manages the process of buying and selling secondhand items for apparel manufacturers. This commercial offering works alongside thredUP’s business in which it buys and sells directly with consumers.

Among the other companies for which thredUP hosts brand-dedicated resale stores are H&M and Tommy Hilfiger.