One-Third Of PayPal’s Holiday Weekend Traffic Came From Mobile

Mobile had a lovely holiday shopping weekend, as on the whole, consumers rang up about 20 percent of their purchases on their devices — or about a $1 billion in buys.

And for PayPal, that number climbed somewhat higher — according to data just released, mobile devices accounted for a third of all total payment volume on both Thanksgiving and Black Friday. That data was culled from the 192 million customer and 15 million merchant accounts that make up the PayPal network.

PayPal’s findings also indicate that Thanksgiving is evolving beyond being an “add-on” to Black Friday and is essentially becoming a shopping holiday in its own right. In fact, the largest purchase on Thanksgiving in 2016 was almost $25K larger than that on Black Friday (that purchase was for $75,849). Thanksgiving also saw its highest payments volume clock in at $10,781 per second with an average per consumer spend of around $58.51.

Black Friday itself had a higher top payment volume — $15,507 per second — and a higher per consumer spend price — $63.35.

Purchases came in via mobile on approximately one-third of all transactions on both days — and both days saw fashion as their highest spend category.