NEW REPORT: Winning The Omnicommerce Race Around The Software Track

These days, eCommerce is a major component for most retail businesses hoping to survive, and thrive, into the future.

But, for online purchases to happen, consumers need to be able to seamlessly search a company’s website, navigate it easily, add items to shopping carts and then checkout, all without friction. With so much margin for error and so many abandoned shopping carts, winning the eCommerce race can be quite a challenge, but maybe it doesn’t have to be.

From technology and financial service providers expanding their mobile offerings to software designers aiming to turn challenges for retail brands into software solutions, companies around the Developer space looked to bolster their offerings over the past month.

Around the Developer World

Perhaps inspired by projections that mobile wallets could be worth $2 billion by the end of 2017, several companies recently made new or expanded investments into bringing mobile payment technology to more consumers around the globe.

Apple, for one, may be bringing a mobile P2P payments platform to iPhone and iPad. The company is rumored to be planning a new feature that will enable users to pay friends and family members who also own Apple devices, via a partnership with Visa.

Meanwhile, VeriFone is betting on mobile payments success across the pond. The company announced earlier this month that it is bringing support for mobile and unattended retail devices to brick-and-mortar retailers in the U.K. in order to satisfy increased customer demand for these payment options.

Developing the Right Omnichannel Software Fit

Whether a brand is selling athletic apparel globally or trying to sell parents on letting their kids build their own teddy bears, the bottom line is almost always conversions. In order to boost those conversions and make the race to checkout just a bit more winnable, Deck Commerce partners with global fitness and athletics brands, developing omnichannel software and solutions to keep these companies ahead of their competition.

In a recent interview with PYMNTS, the company’s Founder, Chris Deck, said that the key to winning omnichannel is turning the problems that plague many brands into the very tools that help them grow.

“When you’re successful and engaging with customers, you’re getting lots of orders,” he said. “But when lots of orders are coming in, it’s critical to know how to most effectively process that order, whether from an allocation perspective, who is going to ship it and where, servicing customers, settling payments, all of that.”

Find the full story, along with rankings of top providers and the latest news from around the Developer space, inside this month’s Tracker.

To download the May edition of the PYMNTS.com Developer Tracker, click the button below…

About the Tracker

The PYMNTS.com Developer Tracker, powered by Vantiv, provides the payments ecosystem with a view into how software developers are using new technologies to create innovative business opportunities and enable merchants to optimize the ways in which they engage with shoppers today. The developer community within the tracker is separated into three categories: Shopping and Payments, Operations and Marketing.