Pinterest and Walmart Plan to Make Recipes Shoppable

Pinterest and Walmart plan to pilot a shoppable recipe experience in the United States and will roll it out over the coming weeks.

This collaboration enables Pinterest users to discover recipes on the visual search and discovery platform, tap on ingredients from eligible recipe Pins to add them to their online cart on Walmart’s website or app, and then check out on the retailer’s website or app, Pinterest said in a Monday (Dec. 8) blog post.

Users can also select alternate products, see real-time pricing and select a store for pickup or delivery, according to the post.

“Our collaboration with Walmart makes it even easier for people to turn a spark of inspiration, like a holiday recipe, into real-life moments,” Julie Towns, vice president of product marketing at Pinterest, said in the release. “Through this new experience, we’re bringing our vision to make every Pin shoppable closer to reality.”

In the post, Pinterest invites other businesses to collaborate with the company on other shoppable experiences.

Pinterest CEO Bill Ready said during an earnings call in November that the company has transformed from a digital mood board into an “AI-powered visual-first shopping assistant.”

Company executives highlighted an agentic commerce offering in which the platform now guides users through “decision-making journeys.” Purchases still occur off-site, but users with Amazon-linked accounts can move directly from a shoppable pin to Amazon’s checkout page in near one-click fashion.

In August, Wix announced an integration that enables online stores built on Wix to promote and sell products directly on Pinterest. These merchants can connect their Pinterest accounts directly from the Wix dashboard and immediately begin promoting their products. Product information automatically syncs so that updates on Wix are reflected on Pinterest.

In June, Pinterest and Instacart teamed up to make Pinterest ads directly shoppable via Instacart. The companies said the collaboration would enable Pinterest users to complete a purchase in a few clicks and have the items delivered in as little as 30 minutes.

“This partnership transforms discovery into purchase in just a few clicks, bridging the gap between inspiration and action for millions of Pinterest users,” a Pinterest executive said at the time in a press release.